‘Endorsement’ is a word we often come across in the modern days, often without a clear understanding on what it refers to… It could mean different things in different contexts, but with the same underlying logic. Let’s first take a look at the relevance of it in business parlance..
Most popular endorsement of the modern business environment is the ‘Brand Endorsement’. Celebrities and popular figures sign as ‘Brand Ambassadors’ of a specific product or company or an initiative to publicize or create awareness among the masses.
Endorsement is also an important idea in handling negotiable instruments. A business signs at the back of a bill that is due from a third party and delivers it to its creditors. The signature is the assurance given for the payer of the bill to discharge the liability on behalf of the company.
Politicians and News Transmitters endorse statements and policies of state administrators or critics to convey their support for the same. In all these scenarios, the endorser is expressing his belief and trust on the ability and sincerity of the endorsee, as and when applicable.
Endorsement is not only a statement of approval and agreement, but also an assurance for the genuineness of the original party or the enterprise. It is also a credit given to the source of the idea or policy. With this write-up, I – as a writer for ProjectSpace and its member, endorse the genuineness and quality of work rendered by this enterprise. Graciously looking forward to your endorsements for our content, as readers… Wishing you all success ahead.!
Venkatasubramanian V.
Project Space 
It’s a really good content🌠
LikeLike